Fiat Introduces MyLife Models

Fiat’s UK division is introducing a new range of equipment-packed models to its range, in the form of the MyLife trim level, which is being offered for the Punto and Panda. The Bravo, Qubo and Doblo will also receive it in the course of the current year.

“We’re very excited to be launching this new model strategy which offers customers the best value proposition within the core segment of each model range,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK and Ireland.

“MyLife focuses on style and technology while at the same time offering a proposition that represents sheer value for money. I am sure this will be of interest to many new and existing Fiat customers.”

Fiat stresses the fact that these are not limited editions but focus on offering high value for money, combining style and technology.

The Punto MyLife comes with a Piano Black finish for the front and rear bumpers, dark tinted headlights and burnished tail lights, body-coloured door handles, as well as 15-inch alloy wheels and fog lights.

The vehicle’s interior brings enhanced soft touch black dashboard with sporty perforated inserts and offer multiple features, such as Blue&Me telecommunications and information with the facility for TomTom sat nav, Start&Stop with Gear Shift Indicator and air conditioning. The Punto MyLife comes with Fiat’s 1.2-liter 8v engine that delivers 69 hp, having a starting price of GBP9,995 (3-door) and GBP10,595 (5-door).

As for the Panda MyLife, this is based on the 1.2-liter 8v (69hp) Active model, offering 14-inch alloy wheels, air conditioning and remote central locking. It is being offered starting from GBP6,995.