Photo: Fiat Group
Fiat Group has revealed the new corporate logo that will represent both Fiat and Chrysler once the reorganization of the new Group will be complete.
The new FCA acronym, which stands for “Fiat Chrysler Automobiles”, was created by RobilantAssociati and is part of branding project that will define the company’s new corporate identity.
“The three letters in the logo are grouped in a geometric configuration inspired by the essential shapes used in automobile design: the F, derived from a square, symbolizes concreteness and solidity; the C, derived from a circle, representing wheels and movement, symbolizes harmony and continuity; and finally, the A, derived from a triangle, indicates energy and a perennial state of evolution,” Fiat Group said in a statement.
The Italian manufacturer has competed its acquisition of Chrysler Group earlier this month, after buying the remaining 41.46 percent stake from the United Auto Workers’ VEBA Trust.
“The three letters in the logo are grouped in a geometric configuration inspired by the essential shapes used in automobile design: the F, derived from a square, symbolizes concreteness and solidity; the C, derived from a circle, representing wheels and movement, symbolizes harmony and continuity; and finally, the A, derived from a triangle, indicates energy and a perennial state of evolution,” Fiat Group said in a statement.
The Italian manufacturer has competed its acquisition of Chrysler Group earlier this month, after buying the remaining 41.46 percent stake from the United Auto Workers’ VEBA Trust.
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