Fiat Bonds With the Art World in the UK

The latest marketing scheme used by Fiat’s UK division creates a connection between art and cars, with the most recent project being initiated by the carmaker’s flagship London dealer Fiat Marylebone hosting an art exhibition that features paintings from an artist who is just six years old.

The Wigmore Street dealership is hosting artworks created by Sebastiano Ludovico, a young talent who has already amazed though his ability to create emotions.

“The Wigmore Street, London showroom was chosen this week to host a new series of works from Sebastiano Ludovico, whose seventh birthday is not until August. The young London-based talent has already attracted the interest of Hollywood film stars and British pop musicians with his incredible sense of colour, an instinctive creative maturity and a natural fantasy,” stated the press release.

Called “Fiat through the eyes of a child", the exhibition features paintings inspired by past and present Fiat cars, while others include mixes between paint and model cars, gauze, wood, steel and other elements.

“We have once again hosted an important exhibition at Fiat Marylebone, and I’m delighted the showroom now has such a good reputation for these types of events. We were again able to combine an art exhibition with our unique showroom environment, featuring Fiat and Abarth cars,” said Tony Dittli, managing director, Fiat Marylebone.

“Sebastiano Ludovico is a remarkable talent within the art world and I, like so many of our guests at this event, was completely amazed by his work – an incredible achievement from one so young,” the executive added.