The exhibition is also a charity event for "Dessine l’Espoir", a foundation helping people affected by HIV, particularly in south African countries using art as a prevention tool and an instrument for fighting discrimination.
The Italian automaker also decided to hold a silent auction for one of Fabio Novembre's sculptures to raise funds for the respective foundation.
“The project highlights Fiat's commitment to sustainable mobility, as demonstrated by the choice of the Fiat 500C for Novembre's sculptures. This car perfectly embodies the values of design, fashion, eco-friendliness and respect for the city,” a company statement reads.
Initially debuted in Milan in August 2009, the project has recently won the Best Ambient Media prize of the 7th Press & Outdoor Key Award, which promotes non-conventional advertising. The initiative will be repeated in Madrid from June 21 to July 4, where 12 Fiat 500C sculptures will be displayed along Jorge Juan, a street in the Spanish capital.
The 500C comes in two trim levels, Lounge and Rock. Engine wise, the 500C uses three powerplants: the 1.3 liter 75 hp Multijet Turbodiesel coupled to a 5-speed manual transmission, a 1.2 liter 69 hp and 1.4 liter 100 hp gasoline engines, available with either manual or Dualogic transmission. It also makes use of a start-stop system.
Available in three colors (ivory, red and black), the roof is powered by a full electric drive. It is combined with the two specially conceived body colors available for the car, Perlato Bright Red and Gray Warm.
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