Photo: Ferrari
We can all agree that the Chinese are questionably the most extravagant new car buyers on the planet. They have a considerable appetite for flashy long wheelbase vehicles, but what they love most are limited edition supercars specially tailored for them.
Being the top dog in the ever growing world of fast machines, Ferrari knows its Chinese customers probably better than most other supercar manufacturers out there. Thus, the Italian marque opened today something called a "Tailor-Made Centre" in Shanghai, the world's financial center and the planet's busiest container port.
But the shamsy facility specialized in providing bespoke services to Ferrari owners hasn't been opened without a little bit of pomp and circumstance on top. We're talking about two bespoke V12 supercars that combine the legendary Prancing Horse spirit in the most Chinese way possible.
Mr. Edwin Fenech, CEO of Ferrari Greater China, first unveiled the Ferrari F12 Berlinetta Polo Edition. Inspired by horse racing, the uber GT is adorned with the Year of the Horse logo on the steering wheel and center console. It's a Chinese thing, so don't ask why two animal inserts make such a big difference from the standard model.
The V12 flagship is painted in a hue known as Bianco Italia Opaco further beautified by navy blue go-faster stripes on the bonnet. Ferrari says that this design demonstrates the carmaker's "racing DNA in typical Italian style." Gee, what happened to the traditional Rosso Corsa, hmm? Step inside and the cabin boasts paralleled racing stripes on the high-quality Italian leather upholstery, with added carbon fiber trim just to make the owner feel special.
As for the Ferrari FF Dressage Edition, this particular four-seater GT is inspired by the elegant equestrian sport and wears Black Piano Nero paint. The interior is trimmed with reddish saddle brown leather, while the front seats are enhanced with a grid-pattern sewing style for added eye candy and ride comfort.
"Each Ferrari is unique. Ferrari's customization tradition began in 1950's when the brand just started." said Mr. Edwin Fenech. "Greater China is the second largest market for Ferrari, the Tailor-Made service will provide top-class services to our exclusive customers with unique luxurious experiences, perfectly meet the growing demands of more creative personalization among Chinese customers."
But the shamsy facility specialized in providing bespoke services to Ferrari owners hasn't been opened without a little bit of pomp and circumstance on top. We're talking about two bespoke V12 supercars that combine the legendary Prancing Horse spirit in the most Chinese way possible.
Mr. Edwin Fenech, CEO of Ferrari Greater China, first unveiled the Ferrari F12 Berlinetta Polo Edition. Inspired by horse racing, the uber GT is adorned with the Year of the Horse logo on the steering wheel and center console. It's a Chinese thing, so don't ask why two animal inserts make such a big difference from the standard model.
The V12 flagship is painted in a hue known as Bianco Italia Opaco further beautified by navy blue go-faster stripes on the bonnet. Ferrari says that this design demonstrates the carmaker's "racing DNA in typical Italian style." Gee, what happened to the traditional Rosso Corsa, hmm? Step inside and the cabin boasts paralleled racing stripes on the high-quality Italian leather upholstery, with added carbon fiber trim just to make the owner feel special.
As for the Ferrari FF Dressage Edition, this particular four-seater GT is inspired by the elegant equestrian sport and wears Black Piano Nero paint. The interior is trimmed with reddish saddle brown leather, while the front seats are enhanced with a grid-pattern sewing style for added eye candy and ride comfort.
"Each Ferrari is unique. Ferrari's customization tradition began in 1950's when the brand just started." said Mr. Edwin Fenech. "Greater China is the second largest market for Ferrari, the Tailor-Made service will provide top-class services to our exclusive customers with unique luxurious experiences, perfectly meet the growing demands of more creative personalization among Chinese customers."
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