Adam Levine is a well-known celebrity Ferrarista, but his collection is yet to include a Roma. He still got to enjoy it properly, though, as a reward from Ferrari for a job well done.
Last July, the Maroon 5 frontman and wife Behati Prinsloo were announced as the ambassadors of a new campaign from Ferrari. This time, it wasn’t about promoting a new car (at least, not directly so), but rather about raising funds for the non-profit Save the Children. The fundraiser's goal was providing educational support for struggling communities (children, parents and caregivers) in this very difficult year.
Basically, Levine and Prinsloo promoted the campaign by lending their name and likeness to it. They did photoshoots and videos and talked to the media about the plan that Ferrari had come up with: to auction a Roma at an upcoming Sotheby’s event, so the money could go to Save the Children.
That auction took place online at the end of November, with the $200,000+ Roma selling for $750,000 to an undisclosed buyer – who is not Levine himself. But he still got the chance to duly enjoy the car (or another one like it), based on recent videos he posted to his Instagram stories. You can see them in the first video at the bottom of the page, if you don’t mind weird angles, artsy shots, and heavy filters.
It looks like Levine and Prinsloo were treated to a thrill ride around SoCal, with Levine pushing the Roma up to 110 mph (182 kph) at points. The short videos weren’t offered with context, but Prinsloo was right there in the passenger seat.
This isn’t even the first time that the couple gets to enjoy the Roma, presumably as part of their deal to promote the campaign. Also below is what looks like an ad for the "La Nuova Dolce Vita" campaign for Ferrari, which aims to pay homage to the ‘50s and ‘60 Dolce Vita lifestyle but ultimately comes across as rather weird.
To sum up, it’s good to be a celebrity: you’re winning even when you’re not formally playing.
Basically, Levine and Prinsloo promoted the campaign by lending their name and likeness to it. They did photoshoots and videos and talked to the media about the plan that Ferrari had come up with: to auction a Roma at an upcoming Sotheby’s event, so the money could go to Save the Children.
That auction took place online at the end of November, with the $200,000+ Roma selling for $750,000 to an undisclosed buyer – who is not Levine himself. But he still got the chance to duly enjoy the car (or another one like it), based on recent videos he posted to his Instagram stories. You can see them in the first video at the bottom of the page, if you don’t mind weird angles, artsy shots, and heavy filters.
It looks like Levine and Prinsloo were treated to a thrill ride around SoCal, with Levine pushing the Roma up to 110 mph (182 kph) at points. The short videos weren’t offered with context, but Prinsloo was right there in the passenger seat.
This isn’t even the first time that the couple gets to enjoy the Roma, presumably as part of their deal to promote the campaign. Also below is what looks like an ad for the "La Nuova Dolce Vita" campaign for Ferrari, which aims to pay homage to the ‘50s and ‘60 Dolce Vita lifestyle but ultimately comes across as rather weird.
To sum up, it’s good to be a celebrity: you’re winning even when you’re not formally playing.