Ferrari Store Opens in Singapore

The grand opening of the Ferrari Store of Singapore took place yesterday, with several important names attending the event, including the Scuderia Ferrari driver Felipe Massa. Other personalities included Enrico Galliera, Ferrari Commercial & Marketing Director, Massimiliano Ferrari, Licensing and Retail Director, Edwin Fenech Ferrari APAC, Middle East and Africa CEO, and Teo Hock Seng, Managing Director of ItalAuto.

ItalAuto, which is the official importer for the Prancing Horse in Singapore, will also be responsible for managing the Singapore Ferrari Store.

The facility is located in the Marina Bay Sands Resort, it spreads over 170 square meters and is situated on just one level. The store design reflects the Ferrari Atelier ambiance of the main Ferrari showroom in Leng Kee Road, with combinations of soft leather and sleek brushed lacquer.

Visitors will be able to choose from a wide range of lifestyle and luxury Ferrari products, including miniatures and models of cars from past and present, a display case showcasing a crankshaft, valves and a piston, and the Cavallino collection of leather accessories and sportswear.

“The display concept evokes the dynamic lines of Ferrari’s legendary cars and characterises the story, tradition and spirit of Ferrari not only through the products on display, but also through finishes and materials that typify the two souls of luxury and racing,” a company statement reads.

This is the 38th store to open worldwide and it joins other Ferrari retail locations, such as those in Milan, Rome and Venice (Italy), London (UK), Barcelona (Spain), Athens (Greece), New York (USA), and Dubai (UAE), to name a few. The Ferrari Store development program includes plans to reach the objective of 60 locations worldwide over the next two years in Europe, America, and the Middle and Far East.