New Ferrari Store at Nurburgring Circuit

A new Ferrari store was opened for the public today. Ferrari drivers Felipe Massa and Kimi Raikkonen inaugurated the first Ferrari Store in Germany at Nurburgring. Both riders had already been out on the track in the run-up to Sunday’s Grand Prix.

According to Ferrari representatives, this is also the first Ferrari Store to open at a circuit and comes as part of an ambitious expansion plan to turn the Nürburgring complex into an all-year round leisure and business centre.

The man responsible for the design of the 240 square meter Nurburgring Ferrari Store Studio is Iosa Ghini, the same who worked at UK’s Regent Street Ferrari Store, with the design concept combining the history of Ferrari’s racing & luxury with the straightforwardness of a retail outlet.

Just like its British corespondent, “each area has thus been carefully designed as a special, one-off space in which shoppers can truly embrace the Ferrari experience. It will offer a wide selection of products from the Prancing Horse ranges for GT car clients and enthusiasts, and Ferrari tifosi.”

This latest Ferrari Store will also include an elegant lounge with a business section for meetings and a relaxation area directly overlooking the track itself. The newborn store joins the other Prancing Horse retail locations around the world, including those in Milan, Rome, Venice, London, Barcelona, San Francisco, Miami, Macao and Abu Dhabi.

The store will be managed by the Zender Group, a high profile Italian and international retail company that has owned the official Ferrari dealership at Mulheim-Karlich, opened in 1981. The Ferrari Store development programme includes more than 40 openings over the next three years in Europe, America, and the Middle and Far East.