In Europe, we usually get a couple of models, and a big tarp that gets pulled off, but the Koreans went all out. The launch kicked off with the traditional Korean welcoming music and parade known as ‘Cheeta’, a fanfare of traditional trumpets and Korean drums. We have to say that there has never been a stranger launch for a supercar, short of some sci-fi movie. It’s like launching a new BMW with help for the indians in America.
“I want to take this opportunity to thank everyone for your strong passion and support for Ferrari over the past years and we are confident that you will all appreciate the sensational new FF,” Mr Young-Sik Kim, acting CEO of FMK Corporation. “The high-performance FF is the most practical and luxurious model in the history of the Ferrari brand. It asserts what the ‘Extreme GT’ is all about.”