Facebook PetVille Players to Create their Own Kia Soul Commercial

The North American division of Kia will extensively use the social media to promote the Soul in the following weeks. The company announced that PetVille users will be able to create their own Kia Soul ‘This or That’ ad that can be shared with their online friends. The application will only be available through the end of July.

"The immense popularity of the latest Kia Soul ad, especially with the Gen-Y crowd, made it an obvious fit for the popular PetVille game," said Michael Sprague, vice president, marketing of KMA.

"Soul already has been well-received on Facebook and in social media, and we felt that integrating with Zynga's PetVille was the perfect platform to introduce the vehicle and the brand to new consumers in Soul's target demographic, in a fun and engaging way," added Sprague.

The app can be found at the bottom of the PetVille game page. Upon entering the application, the Soul ad will start rolling and the user will be prompted to cut and mix their own "This or That" by dragging five-second clips into a six-spot timeline.

Once complete, they can playback their ad, which will play to the same theme music as the original spot. Participants will also receive PetVille cash in return for their creative work, which is typically only available through game play or by purchase.

"When partnering with brands for online games, we really want to advocate for the consumer to come up with something they would relate to and enjoy," Brennan Beyer, VP national sales of SocialVibe, said in a release. "Facebook and PetVille have a specific consumer and we felt that the funky Kia Soul ad was really the perfect fit."