Exclusive Fiat 500 First Edition for China

Creative graphics of five young Chinese designers are placed on the Fiat 500 "First Edition" made exclusively for the Chinese market, a model which will come in a limited number of just 100 units. Presented in Shanghai yesterday, July 13th, the "First Edition" is based on the 500 Lounge.

What is really interesting is that everyone who places an order for a Fiat 500 from now until September 15 will take part in a final draw entitling them to replace the car they ordered with a Fiat 500 "First Edition".

"The start of the pre-order stage is a fundamental stage for the 500 launch in China and will mark an important step forward in the joint project of Fiat and GAC," declared Lorenzo Sistino. "The objective of the 500 is to position our brand on this market because it is the model that best expresses the values of Fiat."

The "First Edition" has a special three-coat pearlescent white body colour, red leather interiors and a special badge on the door pillar. The model is powered by the 1.4 litre MultiAir with automatic six-speed transmission, developing 101 hp and 133 Nm of torque.

"The 'First Edition' is a special offer exclusively created for Chinese customers and represents a symbol that joins our two cultures. Not by chance, we asked five young Chinese artists to interpret the relationship between our two countries in a creative, original manner, and to fashion a tribute for the launch of the 500 in China,” explained Sistino.

The five designers involved in the project are Leilei, Mee Wong, Benny Luk, Nod Young, and Yan Wei.

The 500 will have many versions and special series, in addition to the 100 "First Edition" models. Next year the automaker will be launching the 500C convertible and the exclusive "500 by Gucci" special series.