Limited Edition Fiat 500 Sells Out in 12 Hours

With Chrysler in charge of selling and distributing its models across the United States and Canada, Fiat is already enjoying an impressive success in the two countries after the debut of its popular 500. The Italian group proudly announced today that the first limited series of the car has been sold out in no more than 12 hours, although the online reservation system opened to the public just one minute after midnight.

For those of you who didn't know, Fiat attempted to stir up interest by offering a so-called Fiat 500 Prima Edizione limited edition model, each featuring a unique numbered badge, to Canadian customers. Those who wanted to book their car had make an online deposit of $500.

"I don’t think Game Seven of the Stanley Cup Finals between the Leafs and the Canadiens would sell out this fast," said Reid Bigland, President and CEO of Chrysler Canada. "Frankly, this just underscores the interest Canadians have in a youthful, stylish and highly fuel-efficient car. The 2008 European car of the year, the Fiat 500, is just that."

The Prima Edizione models are offered in three colors, Bianco (some sort of white), Rosso (or, in plain English, red) and Grigio (which is actually a grey finish). There are available two different configurations, both of them equipped with the 1.4-liter MultiAir engine and a manual five-speed gearbox.

Of course, now that that Prima Edizione is no longer available, Fiat tries to keep interest high so it allows all potential Canadian buyers to subscribe to newsletter and update to be sure they have the chance to snatch a Fiat 500. Production for the Canadian market will begin in the last month of the year, while the first deliveries will take place in early 2011.
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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