Photo: Fiat
There's a lot of discrepancy between what studies on electric cars are claiming these days, but maybe that's because the green trend still has fuzzy lines regarding its exact positioning withing the auto industry.
If last week we were telling you that electric cars have a problem image according to a study carried out by Continental, here we are talking about the other pole in the automotive world: the buyer. To be more precise, the electric car client.
To find out a thing or two about the profile of an EV buyer, TrueCar set out the following strategy: they decided to compare customers of two compact vehicles, one electric and one using a traditional ICE (internal combustion engine), InsideEVs reports.
They first looked at the Ford Focus and its green brother, the Focus Electric, and the results were the following: buyers of the conventional Focus had an average age of 46 and an annual household income of $77,000, while those preferring the Focus Electric were aged 43 on an average and their household income was around $199,000.
Moreover, the same comparison was drawn between Fiat 500 and Fiat 500e buyers, with similar results. It turned out Fiat 500 customers were on an average aged 47 and had a yearly income of $73,000 while those splashing the cash on a Fiat 500e had an average age of 45, but their annual income stood at $145,000.
It's worth saying that 43 and 45-year-old people are not usually falling in the 'young' category, but they're also not old, so we'll go with that for the sake of the argument.
To sum up the results, TrueCar President John Krafcik said those who decide to buy an electric car "are really affluent folks, it's their psyche" and they achieved that by always being on the lookout for bargains.
To find out a thing or two about the profile of an EV buyer, TrueCar set out the following strategy: they decided to compare customers of two compact vehicles, one electric and one using a traditional ICE (internal combustion engine), InsideEVs reports.
They first looked at the Ford Focus and its green brother, the Focus Electric, and the results were the following: buyers of the conventional Focus had an average age of 46 and an annual household income of $77,000, while those preferring the Focus Electric were aged 43 on an average and their household income was around $199,000.
Moreover, the same comparison was drawn between Fiat 500 and Fiat 500e buyers, with similar results. It turned out Fiat 500 customers were on an average aged 47 and had a yearly income of $73,000 while those splashing the cash on a Fiat 500e had an average age of 45, but their annual income stood at $145,000.
It's worth saying that 43 and 45-year-old people are not usually falling in the 'young' category, but they're also not old, so we'll go with that for the sake of the argument.
To sum up the results, TrueCar President John Krafcik said those who decide to buy an electric car "are really affluent folks, it's their psyche" and they achieved that by always being on the lookout for bargains.
Google News