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Ducati Partners with Diesel to Make Custom Monster

Ducati today announced the launch of the Monster Diesel, and don’t grab your phones to call your biker friends, because it’s not an oil-burner. It’s just a special edition model developed in partnership with the maker of everything from jeans to watches and perfume.
Ducati Monster DieselDucati Monster DieselDucati Monster Diesel
The bike is based on the flagship Monster 1100EVO and comes with an ‘urban military chic’ interpretation of the naked icon with a lot of L-power. The frame of the Diesel Monster is Trellis Black, just like the wheels, engine covers, exhaust system and forks. The tank, fenders and tail are all coated in the ‘Diesel Brave Green matte’ livery that gives it a distinctive look.

The Monster Diesel will be available at Ducati stores around the world from late July onwards.

“The Monster Diesel, and the collection dedicated to it, reflect the “coolness” of this iconic motorcycle and our brand in general,” said Gabriele Del Torchio, President of Ducati Motor Holding. “The collaboration with Diesel, underlines our focus on the style and trends that shape the market and I am delighted to associate our world with that of fashion and, in particular, with Diesel. Both brands globally represent technology and innovation in pure Italian style.”

“When we had the opportunity to work with Ducati, with last year’s MotoGP sponsorship, we discovered a whole world of shared values and common roots. That brought us the desire to create something new together, and we made it in the only way we know: taking the great know-how of both companies and mixing it with passion and creativity. The results are unique products, characterised by a great mix of design and technology,” says Stefano Rosso, Project Leader and son of Diesel founder.


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