Ducati Partners with Diesel for 2011 MotoGP

Although recent rumors indicated that Fiat could become title sponsor of the Italians, due to Valentino Rossi’s recent arrival to the squad, it appears that Ducati have found another partner for the 2011 MotoGP series: Diesel.

“I’m particularly proud of and pleased with this new partnership, which adds up to other significant collaborations we’ve made heading into this new sporting challenge,” said Gabriele del Torchio, President of Ducati Motor Holding S.p.A. “To be joined by a ‘Made in Italy’ icon like Diesel, and to have the personal support of a superfan like Renzo Rosso, can only bring additional motivation and credibility to the Ducati Marlboro Team and its great riders.”

The Italian design company will place its logo on the bikes’ fairings and tailpieces, and on the sleeves of the race suits and clothing worn by Ducati Marlboro Team’s riders Valentino Rossi and Nicky Hayden.

The Diesel mohawk will therefore adorn the bikes and rider suits for the 2011 and 2012 seasons. Renzo Rosso, President and Founder of Diesel, has witnessed a similar partnership in the past, when the Diesel logo appeared on a desmodromic motorcycle in 1990, when Ducati earned its first World Superbike title with rider Raymond Roche.

“I’ve always been a Ducati fan,” stated Renzo Rosso. “I’ve been following them during the years and I currently drive a Monster S4R testastretta and a Streetfighter. I am proud of the appreciation that the brand has gained all over the world, both in terms of design and performance. This season in particular is extraordinary, with the arrival of Valentino Rossi the association between our brands is perfectly in line with our “Only the Brave” philosophy!”

Aside from Diesel's, Ducati bikes will also bear the AMG logo during the following season.
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