Ducati MotoGP Bikes to Bear AMG Logo

Following the recent agreement announced between Italian bike manufacturer Ducati and Mercedes-Benz subsidiary AMG, the latter’s logo will be featured on the bodywork of the Ducati Marlboro Team bikes and on riders' leather suits. AMG’s sponsorship will as well see Ducati’s fleet of cars and industrial vehicles renewed, and a number of shared marketing initiatives.

For example, at the Bologna MotorShow, the new Ducati Diavel and the 1198 SP Superbike model will be on display in the Mercedes-AMG area.

At exclusive events and at the AMG Driving Academy, enthusiasts will be able to test-drive the Ducati range while it will be possible to experience the thrill of driving high-performance AMG vehicles at Ducati events such as the Ducati Riding Experience.

There will also be a number of joint events put on for members of the AMG Private Lounge, which currently includes over 13,000 AMG Clients all over the world. Other activities are to be unveiled in the near future.

“The decision to make the link between us even more high profile by displaying the AMG logo on the bodywork of our bikes and on our riders' racing suits underlines the harmony that exists between our two companies. This is a prestigious partnership to add to our other MotoGP sponsors, Phillip Morris, Generali, Enel and TIM,”
commented Gabriele del Torchio, President and CEO of Ducati Motor Holding S.p.A.

“As of next season, AMG will make its debut in the MotoGP world championship as a proud sponsor on the bikes and racing suits of the Ducati Marlboro Team's factory riders,”
stated Ola Källenius, CEO of Mercedes-AMG GmbH. “The key message put across by both companies is an expression of our innate passion for racing, high performance and exclusivity. Through this long-term partnership we will be able to create innovative opportunities for the Clients that we have in common.”
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