The contest started on Sunday, February 7 on the Dodge Car Brand Facebook page, but don’t worry, you still have time to grow and upload your own beard, as it lasts until March 21.
"Super Beard is a unique and fun way to connect with potential and existing Dodge Car Brand customers through social media outlets like Facebook," said Ralph Gilles, President and Chief Executive Officer – Dodge Car Brand, Chrysler Group LLC. "w"
The new media is used to encourage people to grow the biggest superbeard they can over a six-week period. To enter the contest, a participant must upload a “clean shaven” photo. Each individual has to upload a minimum of two photos in order to enter the facial hair-growing race. The number of photos for each contestant can reach 6 photos - as a way of encourage user voting.
Voter’s Choice Round: Grand Prize, public voting determines the Grand Prize winner. This works by a simple principle: whoever gets the most votes wins. And maybe to show that they had also thought of the female gender, the organizers are throwing in a weekend for two to a 2010 Dodge Motorsports race of choice as a prize for this category.
Judges’ Choice Round: Honorable Mention Prizes, a panel of judges consisting of Dodge employees will evaluate the photographs and reward the two of them which best represent the contestant’s growth of a beard. Each of the two winners will receive a SRT Track Experience Gift Certificate.
Weekly Sweepstakes Prizes: Voters are automatically eligible to win a weekly prize. They may receive a maximum of one weekly sweepstakes entry each calendar day by voting on three individual photographs. Prize: Dodge Prize Pack.
If you want to follow the Super Beard contest yourself, you can do this on Facebook or on the Dodge website.