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David Beckham Launches the New Belstaff Store in London

David Beckham Launches the New Belstaff Store 3 photos
Photo: DFS-David Fisher/ Rex Features
David Beckham Launches the New Belstaff Store in LondonDavid Beckham Launches the New Belstaff Store in London
Former football star David Beckham was present in London, UK, to launch the new Belstaff flagship store in Bond Street.
A passionate motorcycle rider and collector, David Beckham seemed like one of the best choices for the main figure of such an event, given the fact that he's still extremely popular in Great Britain.

Belstaff is a new biker fashion brand, and has launched their new store during the London Fashion Week, last Sunday. The Spring/Summer 2014 Belstaff collection is said to have Beckham as the new face on the label, too.

If you can take your eyes off the leather-clad models, you can also spot an orange BMW which doesn't look like anything zie Germans have prepared for the 2013 or 2014 line-up.

And that's because the orange BMW is the Roland Sands Concept Ninety, a custom-made machine mot mark the 90th anniversary of the Bavarian manufacturer. David showed up without his equally -famous wife Victoria, who was involved in Vogue magazine across town.

Follow the link for more photos of the Belstaff event.
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