"As we celebrate our centennial year it seems only appropriate that Ford should continue our partnership with the game of cricket – both have a strong British heritage – and we're delighted to extend this relationship with the Essex County Cricket Club and its players," said Mark Simpson, marketing director, Ford of Britain.
Ford has also taken the opportunity to confirming its ongoing sponsorship of the Essex County Cricket Ground in Chelmsford, which will continue to be called the 'Ford County Ground'.
"We are delighted to continue our successful relationship with Ford. It is great to have such a recognised brand associated with us and we're pleased to play our part in the launch of the all-new Ford Focus," stated David East, chief executive of Essex County Cricket Club.
Priced from £15,995, every new Ford Focus comes with voice-activated Bluetooth, USB connectivity, DAB digital radio, Thatcham Category 1 alarm and a Torque Vectoring Control system which optimises engine torque distribution between both driven wheels and mimics a limited slip differential.
Frugal new 1.6 TDCi diesel-powered versions of the car deliver over 67 mpg (UK standard), while powertrains featuring Ford's new 1.6 EcoBoost turbo petrol engines return more than 47 mpg, both on the combined cycle.
First launched in 1998, the Ford Focus has been the UK's top-selling car for 10 years. Latest figures from the Society of Motor Manufacturers and Traders (SMMT) show Ford Focus as this year’s best-seller year as well.
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