Photo: Volkswagen
It seems that no matter how much automakers try to improve the quality of their products, if they used to have a bad image, it is extremely difficult to shake off - Hyundai, for instance, while other manufacturers have such a good and solid brand image, that they can allow the quality of their product to go down slightly, knowing that people will still buy their cars - VW, for example.
Consumers are starting to ignore the objective buying advice, given by Consumer Reports, preferring to stick to ‘brand loyalty’ and what they think they know about the car they are buying. Cars like VW’s Passat, or the latest Honda Civic, which were not particularly appreciated by CR, remain at the top of the US sales charts.
According to Alec Gutierrez, an analyst for researcher Kelley Blue Book said: "The overall competitive set from all manufacturers has become so good that, for some of us so-called experts in the industry, perhaps our expectations have gotten almost impossible to reach” - a statement which we say is actually quite good and accurate in describing at least part of the problem at hand. This just goes to prove just how important a company’s marketing campaign is, and the image it creates around the company and its products - it proves that it is far more important than any review, regardless of how objective it turns out to be.
Story via autonews.com
According to Alec Gutierrez, an analyst for researcher Kelley Blue Book said: "The overall competitive set from all manufacturers has become so good that, for some of us so-called experts in the industry, perhaps our expectations have gotten almost impossible to reach” - a statement which we say is actually quite good and accurate in describing at least part of the problem at hand. This just goes to prove just how important a company’s marketing campaign is, and the image it creates around the company and its products - it proves that it is far more important than any review, regardless of how objective it turns out to be.
Story via autonews.com
Google News