Citroen Launches DS3 Dating 2.0 Matchmaking Service

The British division of Citroen has just launched the latest marketing initiative to promote the first car in its revived DS range, the DS3 model. Citroen is therefore promoting the DS3 through a pioneering online service that allows users to create their perfect partner through interactive technology.

Dubbed Dating 2.0, the online service allows users to configure their perfect date.  After selecting their male or female preference, users can choose their desired characteristics for the face, legs and torso of their ideal date.

Finally, visitors can meet their perfect digital partner, together with a matching DS3. Users can share their Dating 2.0 experience with friends as well as requesting a DS3 brochure or a test drive. You can begin your own Dating 2.0 experience by clicking on the following link.

The marketing team at Citroen has created two original films, one for either sex, demonstrating an innovative and unique matchmaking process. The video on creating your perfect woman is available at the following link, while the one on creating your perfect man is available here.

“Welcome to Dating 2.0, the 21st Century way to make a date. We have revolutionised dating, giving you the chance to create your perfect partner. Cheekier smile? You've got it. Higher intelligence? You've got it. Come in and explore the amazing options & configure your perfect date today,” the company says on its YouTube channel.

The Citroen DS3 is available in the UK in a choice of three trim levels - DSign, DStyle and DSport - and five power units - three petrol and two HDi diesel variants, developing between 90hp - 150hp. Citroen DS3 range starts with the 1.4 16V VTi 95 hp in DSign trim priced at GBP11,700, while the most expensive version wears a price tag of GBP18,775.