Citroen DS3 StreetSeekers Competition Launched

The British division of Citroen announced today it has launched a new online competition on Facebook in which it invites entrants to find four pieces of the new DS3, as well as a complete car on the Google’s Street View virtual platform. Winners can get their hands on a new DS3 White 1.6 VTi 120 hp, as well as other Xbox 360 and iPod Touch prizes.

The competition lasts for five days, and during each day Citroen will release a cryptic clue hinting at where a piece of DS3 might be hidden. As soon as you have discovered all four pieces. a clue to the complete DS3’s location will also be revealed. The first to find it wins the real car.

“In true ‘hide and seek’ style, visitors to the DS3 StreetSeekers microsite can ‘walk’ around the application’s virtual streets until they uncover a piece of DS3. Helping users to locate the pieces, a graphic will hint whether they are getting ‘hot’ or ‘cold’ as they move about,” a company statement reads.

“When they walk over the secret coordinates, the pieces spring into view. DS3 StreetSeekers also uses Facebook Connect to allow an entrant to notify all of their friends when they discover a DS3 part, inviting them to get involved and also giving them a chance of winning.”

There will be three rounds of the DS3 StreetSeekers competition. The first one runs from July 27 until July 31, the second runs from August 17-21 and the third round from September 7-11. The winner will be contacted within 72 hours of the DS3 being found.