Citroen Goes Digital With DS5 Cinemagraphs (GIFs)

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Photo: Citroen
In a bid to impress future customers with the coolness of their most luxurious diesel hybrid currently available, Citroen UK has released Six of what it calls cinemagraphs, or what you and me call GIFs. These cover the most scrumptious features in a black and gray sort of atmosphere. We have to say that the DS5 has never looked better.
The combine the composition of still photography with the movement of film. They were created by automotive photographer James Lipman and can be downloaded at

“New Citroen DS5 is an attention-grabbing model and we wanted to convey that in an engaging and innovative way.  The cinemagraph format - unused by vehicle manufacturers to date - provides the perfect opportunity to showcase the car in a new medium.  This is ‘Creative Technologie’ at its best, breaking new ground in how cars can be presented.  It’s a fun exploration of the format for now, but in time this could be how all new vehicles are experienced online,”
commented Marc Raven, Communications Director at Citroen UK.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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