The two Italian supercar makers are part of the Fiat Group which has established a partnership with the Chrysler Group LLC, so this PR move only comes natural.
According to the same source, Chrysler has put so much trust in this automotive family display that it is not even hosting a press conference at this year’s show, giving the (super)cars the task to speak for themselves. However, the display area will be designed in such a way that all the brands will be presented equally as members of the new Chrysler family.
This is an interesting comeback for Ferrari, as the Italian brand was not even present at last year’s Detroit Auto Show. Previously, Ferrari used to hang out in the Lamborghini, Bentley and Rolls-Royce private neighborhood.
Personally, we are interested in the action’s impact on Ferrari and Maserati’s image and we are not delighted by the potential effects. We consider the supercar brands’ presence in the Chrysler stand is potentially harmful for their image, the same way that their own clothing and fragrance branded lines are. But maybe that’s just us.
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