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Automakers Return to 2010 Detroit Auto Show

The United States was once of the most affected markets when it comes to the economic recession and its consequences over the auto sector, with the auto shows in the country recording reduced audience compared to the previous years. Global manufacturers obviously refused to attend the events in a broader attempt to cut costs for an auto show that would only bring less global news media coverage.

But the US is already seeing the first signs of recovery - both Chrysler and GM stepped out of bankruptcy and are ready for the new beginning - so the 2010 North American International Auto Show looks promising. According to the Detroit Free Press, several automakers might return to the show. Their name is still unknown, but once of the major names to attend the show is Porsche.

"Every space on the main floor is full,"
show chairman Doug Fox said in an interview at the Frankfurt auto show according to the aforementioned source. "Ford, General Motors and Chrysler are going to make very important statements that they're back and about where they're going."

Fiat will most likely come at the show but it's still unsure whether the new Chrysler ally is planning to display the 500 model for the US market or the vehicles intended for US production. BMW on the other hand has already announced that it will bring several goodies at Detroit but hasn't provided too many details on the matter.

"BMW is looking forward to coming to the show with some new things and some surprises," said BMW North America vice president of communications Tom Kowaleski. "We're committed to Detroit for next year. Our bags are packed, and we're ready to go."
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About the author: Bogdan Popa
Bogdan Popa profile photo

Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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