According to GMMF1 who cited a media analysis company called Margaux Matrix, the brand exposure BrawnGP Formula 1 team has enjoyed is estimated at around $255 million. Without any car makers or commercial enterprises behind the Brackley based team, like the rest of the Formula One teams, this fantastic media success is of limited value for the new F1 champions, as their core business is grand prix racing only.
This analysis is sure to drown Honda Motor Co.’s boats as the Japanese car manufacturer withdrew from Formula One right at the worse possible moment. With development finished and apocalyptic economic forecasts announced, Honda pulled out of the sport, hurting the company more than if it would’ve decided to stay.
“Margaux Matrix came up with the $255M figure by analyzing the race broadcasts of the initial 15 grands prix this season against advertising rates in 18 countries,” explained GMMF1.
Succeeding this analysis, it resulted that the BrawnGP F1 cars appeared in roughly 9 hours of international coverage during the first 15 races of the season. This value is more than Ferrari had in the 2008 Formula 1 season and three times more than Honda enjoyed during the same year.
Google News