Bob Lutz, who has been widely credited with keeping Chrysler alive for longer than it might have been otherwise, is just the man to ask if Lotus is thinking to big. Knowing this, the British manufacturer CEO, Dany Bahar, has invited Lutz to sit on the senior advisory board.
“People keep asking me if I’m sure the new plan will work,and of course I can’t guarantee that. It’s a risk. But I’m quite certain it stands a better chance than the Lotus status quo, which for sure would eventually lead this great brand into terminal decline,” said Bob Lutz in an interview for Autocar magazine.
So what does Lutz think of the company’s recent undertakings? He says that the porospect has at least a 60 percent chance of success, but most important of all, the thinks it's more viable than the company's current path: "It's a risk. But I'm quite certain it stands a better chance than the Lotus status quo, which for sure would eventually lead this great brand into terminal decline."
He called Bahar’s strategy to reveal five concepts at once as “a fair bit of showbiz”, a fair remark in our opinion. The unprecedented number of cars that such a small company has to develop should mean that release dates are going to be subjected to changes in the future. But he claimed the idea of making cars that are “fantastically desirable” is the only option.
“The engineering I’ve seen so far is very good, and they’re definitely going about it the right way. The money they’re spending on each model is only a fraction of what we’d have spent at GM on similar projects,” the former GM chief added.
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