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BMW Showcases Hi-Fi Audio System with a New Commercial

Bang & Olufsen Speakers inside a F01 7 Series 1 photo
Photo: Bang-Olufsen.com
When purchasing a BMW, picking the optional extras for your car might be one of the hardest decisions you have to make. That's because the Bavarian company expanded its already impressive array of optional features and now you can get almost anything inside your brand new Bimmer.
The BMW UK Youtube channel just posted a new video showcasing the Bang & Olufsen sound system for the 5 Series, 6 Series and 7 Series Models. With prices ranging from $3,700 to $4,500 in the US and from €3,950 up to €4,950 in Europe, this feature is rather expensive. Is it worth it?

Well, Bang & Olufsen was founded almost a century ago and the Danish company is regarded today as one of the best in the field of hi-fi audio equipment. The cooperation with BMW, Audi, Aston Martin and Mercedes-Benz shows that B&O knows how to create a special environment even inside a car.

So, what do you get for that kind of money ($3,700 is definitely not petty money)? Well, the sound system comes with 16 active speakers and total output power of 1,200 watts. Not only that but, you'll also be able to use exclusive modes offered by Bang & Olufsen, like: Studio (creates a crystal-clear sound, similar to the one found in record companies' studios), Expanded (for an exceptional surround sound) and Perfect 3D (allows you to focus the sound on one particular area).

Furthermore, the system comes with an innovative and fresh design along with the unmatched audio fidelity. The aluminum speaker trims in Bang & Olufsen design, appear to float when illuminated by the discreet lighting accents, turning listening to music into a truly sensational experience.

Bottom line, if you are a veritable audiophile, you should make the effort to get this optional extra. It will be worth every penny and it will transport you into a another dimension every time you decide to take a break from listening the orchestra under the bonnet.

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