“In some cases, the automobile markets are recovering much faster than expected. We had a successful first half-year with retail growth of 13.1%, and were able to maintain our position as the world’s leading premium manufacturer,” Ian Robertson, BMW member of the board said in a statement.
BMW sold 585,755 vehicles of its main brand, representing a 14.1 percent increase in sales. The best performers in the lineup were the BMW X1, 5 Series GT and, of course, the new 5 Series, considered by the Munich manufacturer the main model released this year.
MINI also posted a growth, although nearly half the size of the one registered by BMW. The 7.6 percent increase however brought 109,301 owners to the MINI brand. Rolls Royce, the worst performer of last year, managed to cut its loses by posting the best half year since 2003. Of course, in Rolls Royce's case, this means only 970 units were sold.
The main market for BMW remained Asia, with its 57.5 increase in sales driving the good results. China was in the front line of the best selling countries.
“We aim to continue this upward trend in the second half of the year. Besides the new BMW 5 Series Sedan, a large number of new models, including the new BMW 5 Series Touring, the new BMW X3 and the MINI Countryman, will help us achieve this,“ Robertson concludes.
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