Photo: BMW
This year more than even, the Motorrad Motorsport division of BMW will have its hands full, its bikes partaking in a wide array of sporting events all around the world.
With private teams relying more and more on BMW bikes, the main challenge for the company will be to provide the best customer support possible and still win the Superbike World Championship.
"With our orientation towards global customer racing, we have taken an important step towards a successful future in motorsport. Our involvement in a widespread range of racing series allows us to ensure BMW Motorrad is even better known around the world. In the future all our privateer BMW teams and riders will receive even more comprehensive support," said Heiner Faust, Vice President Sales and Marketing BMW Motorrad.
“This way we can achieve a more intense bond between the customer and our brand. We can also gain more customers, which in turn ensures we are represented on an even wider basis in international motorsport,” he added.
Looking over the entire list of events where BMW bikes will be present, you can’t help but wonder how they’ll manage to keep up. In the Superbike World Championship and the EVO class of the SWC, the Germans will be supporting the BMW Motorrad Italia team and its rider, Sylvain Barrier (France) alongside BMW Team Toth with riders Imre Toth and Peter Sebestyen (both from Hungary).
The FIM Endurance World Cup will also have Bimmer bikes on the starting grids, amongst them team Penz13.com with riders Jason Pridmore (US), Pedtro Vallcaneras (Spain) and Arie Vos (Netherlands).
Of course, the German Motorcyle Championship won’t be left out, no less than 3 teams benefiting from support from Munich: Team Van Zon Remeha BMW (with riders Markus Reiteberger and Bastien Mackels), Team Wilbers BMW Racing (with riders Stefan Nebel and Lucy Glockner) and Team Van Zon alpha Technik BMW by Herpigny (with rider Leon Bovee from the Netherlands).
Other fronts where Bavarian bikes compete include the British Superbike Championship, the Isle of Man TT, the Macau Grand Prix, the North West 200 and the Ulster Grand Prix.
Even though the customer racing programme was launched just 3 years ago, the ever increasing popularity of BMW superbikes amongst private teams shows that it was a good move. The BMW S1000RR managed to bring titles to its riders from the first year and the company hopes to repeat that performance in every championship, especially the Superbike World Championship.
“The Superbike World Championship is familiar terrain for us, and we will face the new challenge of the EVO class with great enthusiasm. We worked closely with our partner teams over the winter, in order to implement the technical specifications in the new regulations. We will consistently continue this support throughout the season with our engineers, who will work on-site with the teams at all the races,” said Berthold Hauser, Technical Director of BMW Motorrad Motorsport.
"With our orientation towards global customer racing, we have taken an important step towards a successful future in motorsport. Our involvement in a widespread range of racing series allows us to ensure BMW Motorrad is even better known around the world. In the future all our privateer BMW teams and riders will receive even more comprehensive support," said Heiner Faust, Vice President Sales and Marketing BMW Motorrad.
“This way we can achieve a more intense bond between the customer and our brand. We can also gain more customers, which in turn ensures we are represented on an even wider basis in international motorsport,” he added.
Looking over the entire list of events where BMW bikes will be present, you can’t help but wonder how they’ll manage to keep up. In the Superbike World Championship and the EVO class of the SWC, the Germans will be supporting the BMW Motorrad Italia team and its rider, Sylvain Barrier (France) alongside BMW Team Toth with riders Imre Toth and Peter Sebestyen (both from Hungary).
The FIM Endurance World Cup will also have Bimmer bikes on the starting grids, amongst them team Penz13.com with riders Jason Pridmore (US), Pedtro Vallcaneras (Spain) and Arie Vos (Netherlands).
Of course, the German Motorcyle Championship won’t be left out, no less than 3 teams benefiting from support from Munich: Team Van Zon Remeha BMW (with riders Markus Reiteberger and Bastien Mackels), Team Wilbers BMW Racing (with riders Stefan Nebel and Lucy Glockner) and Team Van Zon alpha Technik BMW by Herpigny (with rider Leon Bovee from the Netherlands).
Other fronts where Bavarian bikes compete include the British Superbike Championship, the Isle of Man TT, the Macau Grand Prix, the North West 200 and the Ulster Grand Prix.
Even though the customer racing programme was launched just 3 years ago, the ever increasing popularity of BMW superbikes amongst private teams shows that it was a good move. The BMW S1000RR managed to bring titles to its riders from the first year and the company hopes to repeat that performance in every championship, especially the Superbike World Championship.
“The Superbike World Championship is familiar terrain for us, and we will face the new challenge of the EVO class with great enthusiasm. We worked closely with our partner teams over the winter, in order to implement the technical specifications in the new regulations. We will consistently continue this support throughout the season with our engineers, who will work on-site with the teams at all the races,” said Berthold Hauser, Technical Director of BMW Motorrad Motorsport.
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