“November is normally a tough month but we increased our sales momentum thanks to strong demand for our all-wheel-drive vehicles, the X5 and X6 in particular, and now that it’s available, the 5 Series with AWD,” said Jim O’Donnell, President and CEO of BMW of North America, in the press release that announced the results.
According to him, the luxury car market in America is showing signs of improvement, with consumer confidence on a steady rise. But conditions are still difficult, with credit being especially tight.
BMW Group’s US sales combine cars made by both BMW and MINI. 30 percent more cars wearing the famous Bavarian badge were shifted in November, bringing the total to 20,097 units from last year’s 15,438 vehicles. A total of 196,833 automobiles have been shifted since the beginning of the year, 11.8 percent more than the 176,104 units sold in the same period of 2009.
MINI brand sales totaled 2,786 automobiles, an increase of 8.7 percent from the 2,564 cars sold last year. The total number sold year-to-date is only 1 percent more than in the same period of last year, 41,324 vehicles.
Sales of used BMWs (including certified pre-owned and pre-owned) are up 6.5 percent in November, reaching 12,580 units. Dealers have also managed to sell 153,048 used cars in the first 11 months of this year.
Google News