GMC to Donate 70 Super Bowl Tickets

It's no surprise that General Motors tries to get closer to customers after it went bankrupt last year, but the US-based carmaker continues to support charities and various organizations across the country with every single occasion. This time, GM's core brand GMC has donated 70 NFL Super Bowl XLV tickets to United Way, with all auction proceeds to support youth health and wellness initiatives, as the company said in a statement.

The tickets for the game on February 6, 2011 at Dallas Cowboys Stadium in Arlington, Texas are divided into packages of two and include two game tickets, a four-night stay at an NFL-sanctioned hotel and an invitation to a private meet-and-greet with former NFL players, such as Super Bowl champion Deion Sanders.

"GMC is excited about teaming up with the United Way to send 70 lucky NFL fans to the biggest event in professional sports," said Craig Bierley, director, Buick GMC Advertising and Sales Promotion. "Being the official vehicle of the NFL, GMC shares the never say never attitude that gets teams to the top and helps communities stay strong."

General Motors says the auction is expected to raise $250,000, with all the proceeds to be directed towards the United Way Hometown Huddle to support kids "get active and healthy", as the company said in a statement.

"By teaming up with United Way and NFL, GMC and General Motors will help promote exercise and nutrition as part of a healthier lifestyle," said Tracey Holmes, NFL partnership director at United Way Worldwide. "Their participation will help us meet our 2018 goal to get 1.9 million more kids healthy and active."
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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