Photo: BMW
With nearly 2 million cars delivered in 2013, the BMW Group managed to reach yet another milestone in sales, breaking the 2012 numbers and posting a net profit of €5.34 billion ($7.45 billion).
Overall, the group revenues went down in the previous year but only by 1 percent, going from €76,848 million in 2012 to €76,058 but most of it was due to the exchange rate fluctuation and not actual losses. Even so, net profits went up despite the increased investments in new technologies, greater competition and higher personnel costs.
The total number of vehicles delivered over the 12 month period rose by 6.4 percent to 1,963,798 units, just shy of the 2 million mark and nearly 120,000 more than the year before, with all the subsidiary brands posting all-time highs. BMW is still the world’s leading premium manufacturer, defeating Mercedes-Benz and Audi.
As a standalone brand, BMW kept the pole position intact over 2013, selling 7.5 percent more than before, reaching a total of 1,655,138 units with the X1, 3, 5 and 6 Series models all claiming the market leader positions in their own segments.
The 3 Series recorded the biggest sales increase with a 23 percent rise, adding up to nearly a third of all sales, 500,332 units to be more exact. The 5 Series closely followed with 366,992 units sold.
"In 2013 we achieved new highs for sales volume and profit and have thereby reached the targets we set ourselves for the full year”, stated Norbert Reithofer, Chairman of the Board of Management of BMW AG, on Thursday in Munich.
As analysts predicted, Asia became the number one market for the Munich-based company, accounting for 578,678 units in total, an overall growth of 17.3 percent, with China claiming 391,713 units of the grand total.
Second place went to the Americas where deliveries grew by 9 percent to 463,822 units, 376,636 going in the USA alone. China is now officially the biggest BMW market in the world.
“The BMW Group's sales strategy is geared towards achieving an evenly balanced distribution of worldwide sales across the three main regions of the world to avoid overdependence on any single market”, commented Reithofer.
As for 2014, plans are to sell even more cars, hopefully breaking the 2 million barrier: “We forecast further sales volume growth in the current year which will again bring us a new all-time high. In doing so, we should exceed the threshold of two million vehicles”, stated Reithofer.
The total number of vehicles delivered over the 12 month period rose by 6.4 percent to 1,963,798 units, just shy of the 2 million mark and nearly 120,000 more than the year before, with all the subsidiary brands posting all-time highs. BMW is still the world’s leading premium manufacturer, defeating Mercedes-Benz and Audi.
As a standalone brand, BMW kept the pole position intact over 2013, selling 7.5 percent more than before, reaching a total of 1,655,138 units with the X1, 3, 5 and 6 Series models all claiming the market leader positions in their own segments.
The 3 Series recorded the biggest sales increase with a 23 percent rise, adding up to nearly a third of all sales, 500,332 units to be more exact. The 5 Series closely followed with 366,992 units sold.
"In 2013 we achieved new highs for sales volume and profit and have thereby reached the targets we set ourselves for the full year”, stated Norbert Reithofer, Chairman of the Board of Management of BMW AG, on Thursday in Munich.
As analysts predicted, Asia became the number one market for the Munich-based company, accounting for 578,678 units in total, an overall growth of 17.3 percent, with China claiming 391,713 units of the grand total.
Second place went to the Americas where deliveries grew by 9 percent to 463,822 units, 376,636 going in the USA alone. China is now officially the biggest BMW market in the world.
“The BMW Group's sales strategy is geared towards achieving an evenly balanced distribution of worldwide sales across the three main regions of the world to avoid overdependence on any single market”, commented Reithofer.
As for 2014, plans are to sell even more cars, hopefully breaking the 2 million barrier: “We forecast further sales volume growth in the current year which will again bring us a new all-time high. In doing so, we should exceed the threshold of two million vehicles”, stated Reithofer.
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