Dubbed “The Ultimate Drive”, the app is a complex development, as it also allows users to rank, comment and share these roads using Facebook, email or other GPS devices. The company said that it is already working on new versions that will allow BMW Financial Services customers to gain points and achieve high rankings.
"As a company, we pride ourselves on our ongoing uses of technology to build stronger relationships with our customers," said Ed Robinson, President and CEO of BMW Group Financial Services, Americas Region. "Not only does 'The Ultimate Drive' app allow us to broaden our awareness as an organization to a vast audience, but more so, it provides us the ability to nurture a two-way dialogue with our customers in an engaging way."
The technology behind “The Ultimate Drive” has been developed by SocialNav, a San-Francisco-based software and technology firm.
"We've found that the success of applications like 'The Ultimate Drive' is built on organic growth amongst friends and enthusiasts with similar profiles," said Daniel Pifko, CEO and Co-Founder of SocialNav. "BMW Financial Services is an exceptional partner because it is at the forefront of using smartphones to improve the driving experience. We're excited about the relationship and have great ideas for many more things to come."
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