BMW Announces the Special Option iPhone Apps

German automaker BMW announced today that starting from spring 2011, coinciding with the launch of the new BMW 1 Series Coupé and the new BMW 1 Series Convertible, it will offer select iPhone applications for integrated use in a BMW. The new option is designed to improve the integration of the Apple iPhone in the car and will cost 150 euros.

With the BMW Connected app, functions such as web radio, Facebook and Twitter can be shown on the car’s display and be operated by means of the iDrive Controller.

In addition to the new special option Apps, the requirements for this function are Bluetooth connectivity and the Navigation system Professional (both special options), as well as an iPhone with the BMW Connected app.

For example, if the iPhone is connected to the car via the USB socket or snap-in adapter, the content of the BMW Connected app appears on the display, enabling the driver yo keep up with personal Facebook or Twitter posts via the large vehicle display.

The new interface offers a further in-car entertainment function known as PlugIn. “As the software for the various BMW ConnectedDrive options is in the user’s iPhone, regular updates can extend and adapt these functions, thereby guaranteeing the long-term use of current and future iPhone functions. It marks a new era in the integration of consumer electronics in the car. The requirement for this comprehensive integration is a snap-in adapter,” BMW also adds.

Finally, the new Apps interface also allows video podcasts from the iPhone’s iPod function to be played and watched on the in-car display – when the vehicle is stationary.
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