BMW Compresses Culture into RC Car

BMW has released an RC book! So, why would the German carmaker pack culture into an RC car? The answer is (not) simple. The BMW Group is celebrating 40 years of supporting cultural activities, with the company now being involved in 100 projects of this kind all worldwide.

As a birthday party, New York-based graphic designer Stefan Sagmeister has brought to life a publication named “Culture”, a book that describes’ BMW’s international connections with the art world. The development integrates a remote-controlled car, so it can actually be driven.

As a whole, the numerical arrangement of all book covers would make a square measuring 7 x 7 metres depicting a graphically abstracted image of the legendary BMW “four cylinder” building – the company headquarters in Munich built by Karl Schwanzer in 1972 – from a bird’s eye view. Consequently, each book cover becomes a fragmented, unique specimen,” stated the press release.

A limited run of 1488 hand-singed copies will be released, with the edition not being available for sale. The book was presented by BMW board member Frank-Peter Arndt during a press conference that was held yesterday in Berlin, Germany.

The publication by Stefan Sagmeister offers an unconventional and intelligent overview of the most diverse facets of our global cultural activities during the past 40 years. With his novel concept, the graphics designer has landed yet another coup: CULTURE is not a narcissistic exhibition but an original overview and an artist’s book one wishes to browse through, put on the bookshelf or even drive around,” the executive said.

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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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