As a birthday party, New York-based graphic designer Stefan Sagmeister has brought to life a publication named “Culture”, a book that describes’ BMW’s international connections with the art world. The development integrates a remote-controlled car, so it can actually be driven.
“As a whole, the numerical arrangement of all book covers would make a square measuring 7 x 7 metres depicting a graphically abstracted image of the legendary BMW “four cylinder” building – the company headquarters in Munich built by Karl Schwanzer in 1972 – from a bird’s eye view. Consequently, each book cover becomes a fragmented, unique specimen,” stated the press release.
A limited run of 1488 hand-singed copies will be released, with the edition not being available for sale. The book was presented by BMW board member Frank-Peter Arndt during a press conference that was held yesterday in Berlin, Germany.
“The publication by Stefan Sagmeister offers an unconventional and intelligent overview of the most diverse facets of our global cultural activities during the past 40 years. With his novel concept, the graphics designer has landed yet another coup: CULTURE is not a narcissistic exhibition but an original overview and an artist’s book one wishes to browse through, put on the bookshelf or even drive around,” the executive said.
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