Photo: SB-Medien
For people who like their Bentleys ultra-bespoke, Bentley has their Mulliner label, and yet the market seems to be open to much bolder contraptions. However, when tuner Startech touches Crewe’s machines and displays them in Frankfurt, a quality control from the CEO is on the house.
Wolfgang Durheimer, Bentley’s helm figure, visited the Startech booth during the German venue, taking a close look at the Continental GT and the Flying Spur customized by Startech - we’ll remind you the tuner is owned by Brabus, which is why you can also see Durheimer inside the Brabus-touched Tesla Model S.
From the exhaust tips, to the interior finishes and the lavish dining set residing in the luggage compartment of the sedan, Durheimer paid close attention to each and every detail.
This isn’t, by far, the first time when a tuner touches a Bentley. Mansory stands as the best-known example of that, but, thankfully, Startech came up with a tasteful approach instead of Mansory’s overkill moves.
Back in the day when the industry was handling “fit and finish”, Bentley lured the clientele with craftsmanship and personalization options. Nevertheless, nowadays things have moved on, with customers even receiving customisation options on budget models.
Sure, plush materials will alway be reserved for the finer side of the industry, but Bentley is prepared to adapt in order to survive. While the company has left the Acid Green accents for Startech in Frankfurt, it was busy marking the world premiere of the Bentayga.
And if their first SUV doesn’t seem like a twist of the traditional Bentley plot to you, just think about the Continental GT3-R, the street incarnation of their GT3-class racer.
Returning to Durheimer, it’s not difficult to understand the man’s enthusiasm when it comes to expansion of the brand. We’ll remind you the executive had envisioned multiple projects that were put on a hold while he was forced to serve Audi for a while.
Now that he has regained his position at Bentley, he is ready to offer the world a richer bouquet. Oh and there’s also that Chiron project he has on his hands as the CEO of Bugatti...
From the exhaust tips, to the interior finishes and the lavish dining set residing in the luggage compartment of the sedan, Durheimer paid close attention to each and every detail.
This isn’t, by far, the first time when a tuner touches a Bentley. Mansory stands as the best-known example of that, but, thankfully, Startech came up with a tasteful approach instead of Mansory’s overkill moves.
Back in the day when the industry was handling “fit and finish”, Bentley lured the clientele with craftsmanship and personalization options. Nevertheless, nowadays things have moved on, with customers even receiving customisation options on budget models.
Sure, plush materials will alway be reserved for the finer side of the industry, but Bentley is prepared to adapt in order to survive. While the company has left the Acid Green accents for Startech in Frankfurt, it was busy marking the world premiere of the Bentayga.
And if their first SUV doesn’t seem like a twist of the traditional Bentley plot to you, just think about the Continental GT3-R, the street incarnation of their GT3-class racer.
Returning to Durheimer, it’s not difficult to understand the man’s enthusiasm when it comes to expansion of the brand. We’ll remind you the executive had envisioned multiple projects that were put on a hold while he was forced to serve Audi for a while.
Now that he has regained his position at Bentley, he is ready to offer the world a richer bouquet. Oh and there’s also that Chiron project he has on his hands as the CEO of Bugatti...
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