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Bang & Olufsen Treat for Audi and Aston Martin Fans at Le Mans 2011

The Danish sound system specialists at Bang & Olufsen have got it all figured out for the upcoming Le Mans event this year, providing all that’s necessary to make Audi and Aston Martin guests feel relaxed without missing any of the action.

Audi’s Racing Club is equipped with state-of-the-art BeoVision 7-55 TVs from Bang & Olufsen, and music is provided by the iconic BeoSound 5 audio system and the powerful BeoLab 9 loudspeakers for excellent sound reproduction.

At Aston Martin’s VIP lounge, guests can follow the excitement at the racing track on elegant BeoVision 10 46-inch flat screens. Visitors to Aston Martin’s VIP lounge can also enjoy Bang & Olufsen’s acclaimed BeoSound 8 speaker dock in all available colors – and try it out first-hand.

For those Le Mans visitors who wish to combine their affection for fast cars with their passion for great sound, Audi offers exclusive shuttle service in Audi A8s equipped with the Advanced Sound System from Bang & Olufsen.

Should anyone get tired of watching the race from the sideline, visitors to the Aston Martin VIP lounge can also participate in the Bang & Olufsen racing game competition, where visitors can make their own driving experience by playing a race game. The one who makes the fastest round wins a BeoTime alarm clock from Bang & Olufsen.

At the same time, Aston Martin puts a BeoSound 8 speaker dock at stake as one of the top prizes in the Aston Martin team quiz.

“We are very pleased to be able to help our brand partners Audi and Aston Martin bring the intense excitement from the track into the VIP areas. With the authentic and life-like sound and picture quality of our audio and video products, I am sure the guests will not feel like they’re missing out on any of the action,”
said Director of Bang & Olufsen’s Automotive division, Jens Peter Zinck.
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