2011 Audi A7 Sportback Gets Bang & Olufsen Advanced Sound System

Having had its first public appearance on Monday, the 2011 Audi A7 Sportback comes to mark Audi's entrance in a new segment of the market, while also featuring high-end infotainment features. Among the highlights of the new five-door coupe, there is also the second generation Bang & Olufsen Advanced Sound System, also featured on the new Audi A8L.

The loudspeaker grilles of the sound system feature an organic, petal-and-leaf form, crafted with polished, platinum-coloured and anodised aluminum, which complements the car’s interior design. The grilles are available in 21 unique border colours and feature more than 21,000 holes.

Furthermore, the loudspeaker units located in the doors and parcel shelf are mounted in sealed, custom-moulded cabinets to maximise sound control and to prevent the transfer of unnecessary vibrations to the car.

‘When the Bang & Olufsen Advanced Sound System is activated, two beautifully crafted acoustic lens tweeter units silently emerge from the dashboard in line with the windscreen in a motion that is both delicate and sophisticated,” a company statement reads. “The Acoustic Lens Technology, which is proprietary to Bang & Olufsen, creates astonishingly bright sound that is dispersed throughout the cabin.”

The Audi A7’s Bang & Olufsen Advanced Sound System features a number of complex, yet simple-to-operate features. For example, the system constantly monitors variations in noise created by the outside environment, the speed of the car and the climate control system, and adjusts individual frequencies.

The ICEpower amplifier provides 910 watts to the subwoofer and the four woofers, and an additional 420 watts feeds the system’s five tweeters and five midrange loudspeakers. Moreover, thanks to another advanced feature, Movie Mode, the centre channel is recreated at the screen to match the visual action and sound effects.