Up until now, the #WantAnR8 marketing campaign started by Audi of America seemed a bit dull and boring. But with the arrival of the R8 facelift just around the corner, things have become a bit more lively.
A commercial has been released, and we have to admit it’s pretty funny, almost like Audi is making fun of what an R8 really does: impress kids, journalists and movie-gowers, a halo car to draw attention to the brand. The ad airs March 26th and will likely be featured until the competition ends on October 29th, 2012.
“Last year, what started as a small swell on Twitter erupted into a nationwide battle to win an R8 for a day. The #WantAnR8 Twitter campaign allowed Audi fans to engage in a fun, exciting way and we’re thrilled to bring it back for a second year,” said Scott Keogh, Chief Marketing Officer, Audi of America. “The spot highlights the Audi R8 as one of those iconic vehicles that leaves a lasting and memorable impact on the world at large. The spot is exhilarating, fast paced and portrays the R8 as a history-defining vehicle.”
“Last year, what started as a small swell on Twitter erupted into a nationwide battle to win an R8 for a day. The #WantAnR8 Twitter campaign allowed Audi fans to engage in a fun, exciting way and we’re thrilled to bring it back for a second year,” said Scott Keogh, Chief Marketing Officer, Audi of America. “The spot highlights the Audi R8 as one of those iconic vehicles that leaves a lasting and memorable impact on the world at large. The spot is exhilarating, fast paced and portrays the R8 as a history-defining vehicle.”
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