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Audi to Invest $10.5Bn by 2012

Audi announced that its future plans include a 7.3 billion Euro ($10.5 billion) investment on plant upgrades, new products and technology research. Its purpose is expanding its number of customers, as well as increasing its market share.

The 7.3 billion Euros will be spent from 2009 and 2012. Audi seeks to expand its current line up from 34 models to a number of 42 models by 2015. About 5.9 billion Euros will be directed towards new products and future technologies.

"With our planned investments in new products and mobility concepts - for example, electric propulsion - we are creating a basis for our company's future growth," said Axel Strotbek, who oversees finance and organization at the company.

The company will add A1, A7, A8 and R8 Spyder to its line up in 2010, along with the Q5 Hybrid, which is programmed to reach the market at the beginning of 2011.

"We will be in a position to finance all our planned investments from our operative cash flow," Strotbek said.

A lot of the planned investment will include Audi’s plants in Germany, as 3.8 billion Euros will go to its Ingolstadt and Neckarsulm plants from this year through 2012.

"This is a firm commitment to our German facilities. Audi is facing the technological upheaval in the automobile world in a farsighted way," said Peter Mosch, chairman of Audi's general works council.

The plant in Inglostadt alone will get 2.5 billion Euros, which includes a new transmission and emission center, alongside a production line for the A1. Another 1.3 billion Euros will be directed to the Neckarsulm plant, as the German car manufacturer will build the A6, A7 and A8 models there.
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