Photo: Audi
Credit crunch or no credit crunch, it is clear that lots of people are buying luxury cars. While the demand for large luxurious sedans in Europe has significantly fallen, the Chinese market, along with the US have given Audi a total operational profit figure for the first six months of the year, of €2.9- ($3.57-) billion.
This very good figure was reached after Audi delivered no fewer than 733,237 cars, as opposed to the 2011 number of 652,892. This means that their sales have increased by 12.3%, mainly thanks to the very high demand for the Q3 and Q5, but also their sedans, the A4, A6 and A8, as well as the A7 luxury hatchback.
The firm aims to deliver a total of 1.4-million cars by the end of the year, with sales being boosted further by the arrival of the all-new MQB-underpinned A3, as well as the A1 Sportback. According the brand’s CFO, Axel Strotbek, “The high demand in the first half is a testament to the success of our model strategy [. . .] Provided the economic framework does not deteriorate further, we expect operating profit to remain on a par with 2011 despite higher expenses for new products, technologies and expanded production structures.”
The firm aims to deliver a total of 1.4-million cars by the end of the year, with sales being boosted further by the arrival of the all-new MQB-underpinned A3, as well as the A1 Sportback. According the brand’s CFO, Axel Strotbek, “The high demand in the first half is a testament to the success of our model strategy [. . .] Provided the economic framework does not deteriorate further, we expect operating profit to remain on a par with 2011 despite higher expenses for new products, technologies and expanded production structures.”
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