Audi Design Chief to Address Students in Detroit

German carmaker Audi announced yesterday their Head of Design Stefan Sielaff will address students at the College for Creative Studies (CCS) in Detroit on January 10, before the 2010 NAIAS event kicks-off on January 11. The event is part of the Toyota Lecture Series in Design, sponsored by the Japanese carmaker.

The purpose of this visit is to ease a direct interaction between a top automotive design executive and the future design leaders who study at the globally recognized school for art and design education.

"The North American International Auto Show provides our students with the unique opportunity to get direct inspiration from the latest concept and production vehicles on display at that show," said Larry Erickson, Paul and Helen Farago Chair of Transportation Design, College for Creative Studies.

"Of equal or greater importance is the opportunity that students have, during all of the show related activities, to interact with top design executives from around the world such as Stefan Sielaff from AUDI AG," Erickson added.

According to Audi, throughout the lecture Sielaff will provide details on how the international design staff at Audi stays focused on upholding brand principles while innovating at the same time, as well as on Audi Design project creation and development.

Finally, he'll share the secrets to Audi Design success of remaining inspired while integrating into company development, production, and quality control processes. Direct interaction will then take place via an open Q&A session between the audience and Sielaff.