Photo: Audi
The cool new German cars just keep being rolled out at the Worthersee 2013 meet. This time, it's not a new Golf GTI concept, but a dressed up supermini from Audi.
The four-ringed brand has been dominating the Le Mans endurance racing series, and this year they decided to translate their track success to a road car. The A1, in both three-door and Sportback forms, has been chased to be the recipient of the R18 competition package.
The cosmetic changes have very little to do with going fast. The A1 gets red and grey accents, "378" badging and a tailgate-mounted spoiler. The front gets a new chin spoiler and more of the same color combo, while the side shows some new alloy wheels.
Changes have also been made inside the A1, where Ingolstadt said they added floor mats and a new lower center console in the same white, grey and red.
These changes are a little hard to understand, which is why we think we need to explain something about premium superminis. Sales of these expensive little cars are driven by special editions, which add an extra layer of exclusivity. Realizing this, Audi has announced it will make two special edition A1s per year from now on, starting with this one. The next could very well be themes after the color blue or the company chief's favorite dress watch.
The cosmetic changes have very little to do with going fast. The A1 gets red and grey accents, "378" badging and a tailgate-mounted spoiler. The front gets a new chin spoiler and more of the same color combo, while the side shows some new alloy wheels.
Changes have also been made inside the A1, where Ingolstadt said they added floor mats and a new lower center console in the same white, grey and red.
These changes are a little hard to understand, which is why we think we need to explain something about premium superminis. Sales of these expensive little cars are driven by special editions, which add an extra layer of exclusivity. Realizing this, Audi has announced it will make two special edition A1s per year from now on, starting with this one. The next could very well be themes after the color blue or the company chief's favorite dress watch.
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