Audi Brags About the Q7’s Ability to Scare Off Imaginary Beings in Latest Spot

It’s got some nice visuals, it prompts a giggle or two and it shows that Audi can make some light-hearted fun of itself, which is always refreshing. Especially when it applies to a German brand, since the Teutons are infamously renowned for their lack of proclivity towards humor.

Let’s imagine for a second that up in some snow-covered mountains in the USA there is an isolated village of natives who carry on with life the same as their ancestors did centuries ago. They live in tents, they use animal hides and furs for warmth and they probably melt snow to use as drinking water.

They also gather around great fires and tell stories. And since all their activities tend to be somewhat repetitive, they need some more exciting stories to keep the audience interested. That’s when Yeti comes in. No, not the European crossover from Skoda, but the legendary humanoid being a lot of people claim to have seen.

This village had been terrorized by the large creature for years, having come up with a warning system and all types of shelters to protect them when the beast decided to raid their settlement. The elders know better than to stand their ground and face it head on.

However, starting 2015, the Yeti has met its match. It was sent running scared by the “great glacier bear” that is “quick as an avalanche” and “agile like a lynx” and, what the native elders don’t know, it also comes with seven seats and fully-adjustable air suspension.

Yup, sorry for the spoiler, but that’s basically the whole story behind this spot: the Audi Q7 looks like a bear and is capable of scaring off a fictional being. That has got to be the best USP (unique selling proposition) we’ve heard in a while. “Why should people buy our car?” “Because it will scare the Yeti away. And it might also get chased by a bear in heat, but that’s another story.”

Of course, this is just another attempt from Audi to convince us about the capabilities of its quattro all-wheel-drive system. While we’re not entirely sold, we do appreciate the effort of the advertising agency, which took a break from the “Vorsprung durch Technik” and went for a lighter approach. Well done. Now let’s do something about that nuisance called Nessie as well.