Audi A1 - Official Teasers

Audi has officially started flirting with its subcompact fans. Using both above and below the line communication, the company has released three videos showing a graffiti rendering of the upcoming A1, a design conversation between some of the car’s architects and a brief statement made by chairman Rupert Stadler.

Actually, the A1 was shown to the public for the first time in 2007, at the Tokyo Motor Show, in the form of the Metroproject Quattro concept. Later that year, a “leaked” (with more or less quotes) Audi rollout schedule showed that the A1 would be released in December 2009, with the cabrio version coming in October 2011. In 2008 an alter ego of the car, the A1 Sportback study, was displayed during the Paris Motor Show.

Now, it has been officially announced that the A1 will be making its public debut in March 2010, at the Geneva Motor Show. Until then, enthusiasts can browse the official A1 microsite.


The car will most certainly share the Volkswagen Group’s PQ25 platform with the current VW Polo and Seat Ibiza. Engine range is expected to include the 1.2 and the 1.4 TSI units, matted to the seven-speed dual-clutch S Tronic gearbox. Here at autoevolution we are waiting for the 180 hp quattro S1 version that company officials admitted is under development.