Aston Martin has recently inaugurated a new flagship-style showroom in London’s Park Lane district, with the site also aiming to serve as an attraction for all automotive aficionados.
The center uses the W-One designation and will be used as both a showroom and a boutique, while using stone, timber and glass for its construction. Those who visit it, can experience more than just the company’s range of cars, as it also displays Aston’s Q customization service and goodies from brands like Jaeger LeCoultre, Bang & Olufsen, Louis Roedere and John Lob.
The automotive producer released the adjacent video, which shows the opening event, also giving us its view of the site: “Aston Martin W-One is a new kind of brand space, a showcase of Aston Martin's core values in a bespoke environment that has been tailor-made for the modern city. W-One is a place where the customer's tastes and desires can begin their journey through the skills and talents of the company's people, on the way to manifesting themselves in one of the finest luxury sports cars ever made.”
The automotive producer released the adjacent video, which shows the opening event, also giving us its view of the site: “Aston Martin W-One is a new kind of brand space, a showcase of Aston Martin's core values in a bespoke environment that has been tailor-made for the modern city. W-One is a place where the customer's tastes and desires can begin their journey through the skills and talents of the company's people, on the way to manifesting themselves in one of the finest luxury sports cars ever made.”
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