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New Aston Martin W-One Brand Center in London

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Gaydon has today announced that a new Aston Martin W-One brand center has been opened in London. It will not only promote their products but act as host evening activities, events and salons, extending Aston Martin's profile in London and beyond.
“The new space will function as showroom and boutique, providing both an essential introduction to the brand and a location where existing customers and collaborators will find themselves instantly at home. The facade combines stone, timber and glass to make a warm, welcoming destination, distinct from the traditional showroom aesthetic and highlighting the personal one-to-one service offered within W-One,” Aston Martin says.

Aston Martin brand partners will also have their part to say - Jaeger LeCoultre, Bang & Olufsen, Louis Roederer and John Lobb, will all have a presence in the store. The ‘Q – by Aston Martin’ bespoke service will also impress and be tailored somewhat similar to a luxury boutique.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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