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Aston Martin Vanquish - Behind the Scenes of Marketing

Once the engineers and designers have done their job, it’s time for marketing people to start theirs, with this being a crucial step in the release of a new car, even when we’re talking about a model such as the Aston Martin Vanquish, whose name is the best presentation.
Aston Martin has recently released a behind-the-scenes video that shows us how the official photo shoot and the promotional clip for the new Vanquish. The scenes were captured in studio and on location in Italy, with the clip featuring Aston Martin CEO Dr. Ulrich Bez.

It’s amazing to see how something that could be called working with tech equipment is turned into an art once the right hands touch the buttons on the cameras, as well as on the computers.
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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