Aston Martin Sales to Go Down in 2009

After recording the second-best year in the company's 95-year history when it comes to new car sales, Aston Martin is expecting lower sales this year, citing the economic recession and the slumping demand as the main reasons. Aston Martin delivered a total of 5,800 sports cars last year, which represents one of the best sales figures ever recorded by the car manufacturer. However, new car sales are expected to heavily decrease this year, the company's chief executive told the German newspaper Die Welt in an interview.

Although it's way too early to talk about sales figures for 2009, Aston Martin expects new car sales to total approximately 5,000 units. "In light of the current weakening in consumer spending we expect 4,500 to 5,000 unit sales this year," Bex told the aforementioned publication according Autonews.

Back in January, Aston Martin took action against the new car falling demand by shortening the workweek to 3 days. Moreover, the car manufacturer reduced its total workforce from 1,850 employees to only 1,250 and more are expected to leave the company this year, unless the automotive industry gets back to its initial level.

"Following detailed consultation with our trade union partners we have agreed further measures to help manage our way through this challenging period, while minimizing the impact on our employees as much as possible," an Aston Martin spokesman was quoted as saying by BBC in January.

On the other hand, the company continued to expand its dealership network with a new showroom in Croatia. The standalone dealer in Zagreb covers an area of 302 sqm and includes multiple operations such as a 5-car showroom other consumer services.

“Before entering the Croatian market we have taken our time to carefully consider the right location and partner for Aston Martin. In Spectator Grupa and their facility in Zagreb I am confident we have found the partner who perfectly befits our brand," Aston Martin’s Director of Business Development, Philipp Grosse Kleimann, said.
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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